Xuân, Ha, Thu, Đông, Roi Lai Xuân

Graphic Design (Procreate, Adobe Photoshop)

Step into the enchanting world of 'Xuân, Hạ, Thu, Đông, Rồi Lại Xuân,' a Tết-inspired graphic package design project that pays homage to the vibrant Vietnamese Lunar New Year celebration. Rooted in the timeless rhythm of the four seasons—Xuân (Spring), Hạ (Summer), Thu (Autumn), and Đông (Winter)—and the perpetual cycle of renewal, this project is a testament to the enduring spirit of Tết. Drawing inspiration from the cultural richness and symbolism embedded within Tết, 'Xuân, Hạ, Thu, Đông, Rồi Lại Xuân' presents a captivating visual narrative that captures the essence of each season. From the blossoming vitality of spring to the radiant warmth of summer, the nostalgic hues of autumn, and the tranquil serenity of winter, every design element is meticulously crafted to evoke the sights, sounds, and emotions of this cherished celebration.

As the Director of Design at VSA, I designed this merchandise collection, which is a heartfelt tribute to the nostalgia and charm of growing up in Vietnam, capturing the essence of our shared cultural heritage. Our collection features a range of carefully crafted items, including cozy hoodies, versatile tote bags, playful pencil cases, and charming sticker sets. Each piece is adorned with evocative illustrations and iconic symbols that resonate with the memories of our childhood. But this project is more than just merchandise—it's a celebration of community and culture. With the support of our dedicated VSA family, our merchandise campaign raised over $2000, surpassing our initial goals. This achievement speaks volumes about the love and pride we hold for our Vietnamese roots. Through this collection, we invite you to embark on a journey down memory lane, reliving the simple joys and timeless traditions of Vietnamese childhood. Let each item serve as a cherished memento, reminding us of the bonds that unite us and the richness of our cultural heritage.